Good idea of course, to use Tweetburner’s short url code ‘Twurl’ to monitor the attention your ad gets.

Great thinking, however, when you put a Twurl in your print ad. In this way, all those ‘way to long’ links do not fog your message and you can get insight if your audience actually can be triggered to go online for your specific ad.

Thanks Maastricht Centre for Entrepreneurship for choosing us for this purpose.

You can see where the twurl leads here: http://twurl.nl/sxx71c